Mom always said if it "aint" broke dont fix it. WHAT IS THIS???
Okay, so I totally wish that I was a full time blogger but I am actually the CEO of Joint Effort PR and Marketing, LLC. We handle all things marketing... which includes Branding... one of the most important aspects of Marketing.
Now, please understand, every few years (10+) it is wise to change your logo. You have to keep your customers guessing, wanting more, intrigued... You dont want sleepy time logo.
This logo looks like the special Microsoft Office bullet option. Its tacky to use in a Powerpoint and its EVEN worst to use in your logo. Who set on the focus group that said that this was okay... Grandma and her sewing circle?
Listen, Gap... If you call me, I will design you a Logo for FREE. Please call me before you ruin your brand forever!
Maybe I am over reacting and its actually fabulous.
WHAT DO YOU THING?
Fabulous or Snooze Fest?