The New Logo for the GAP?

Mom always said if it "aint" broke dont fix it. WHAT IS THIS???

Okay, so I totally wish that I was a full time blogger but I am actually the CEO of Joint Effort PR and Marketing, LLC. We handle all things marketing... which includes Branding... one of the most important aspects of Marketing.

Now, please understand, every few years (10+) it is wise to change your logo. You have to keep your customers guessing, wanting more, intrigued... You dont want sleepy time logo.

This logo looks like the special Microsoft Office bullet option. Its tacky to use in a Powerpoint and its EVEN worst to use in your logo. Who set on the focus group that said that this was okay... Grandma and her sewing circle?

Listen, Gap... If you call me, I will design you a Logo for FREE. Please call me before you ruin your brand forever!

Maybe I am over reacting and its actually fabulous.


Fabulous or Snooze Fest?


_Amina M | October 6, 2010 at 4:57 PM

BIG SNOOZE!!! If you're gana change, do better!


Ms. Jervis | October 7, 2010 at 12:41 AM

It's very IBM chic...if IBM ever became chic. The original logo is as iconic as the target symbol. Ah well...times are-a changing.

Linka | October 11, 2010 at 8:28 AM

I hate it and gap is way too iconic to change the logo for no real reason. But I do love this post!

You won a versatile blogger award on my site. Stop by to claim it and check it out.

raven | October 11, 2010 at 2:08 PM

Honestly when I first came across the heading on this on Yahoo! I thought "i mean who cares what the new logo looks like??" BUT when I saw this abomination I was like - no.they.DIDN"T!!!!

That logo is such crap!! I thought this was a joke. The logo should've never been changed. What a waste of money that was.

sorry for my tangent, haha.

kdr'S | October 12, 2010 at 7:35 PM

I totally agree... I think that it was a waste as well and ESPECIALLY since they have now changed it BACK!!! Can you believe it?
Thanks for stopping by Raven.


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